Although Print media is one of the oldest forms of advertising, it continues to drive traffic today. Millennium has been working with retailers across the United States for over two decades utilizing the most impactful forms of print media. Today, our Direct Mail program finds its greatest return when partnered with Digital advertising.
Direct Mail Statistics:
80-90 percent of direct mail gets opened, only 20-30 percent of email gets opened on a good day. (smallbiztrends.com)
Direct mail requires 21% less cognitive effort to process than digital media and elicits a much higher brand recall. (Canada Post)